Promotion for Authors

Before I was published, I had no idea how much of the promotion would be on my shoulders. I think I had a lot in common with other writers out there. Promotion wasn’t on my radar. I didn’t know what my brand was, or if I had a platform. What I knew was that I had stories to tell.

In the process of telling my stories, I can’t live in a vacuum. Sure, the story will be there, but professional development in the form of classes, critique groups, and professional memberships bring ideas for improvement. Those same avenues can help a beginning writer learn about brand, platform, promotion, and any other questions that come up.

One question a writer should ask: How do I want to be known?

This question takes you to a new thought process. It’s the start of everything else. If you want to be a children’s picture book author, yet your myspace page has indecent jokes all over it, you may need to rethink your image. On the other hand, if you want to sell erotica and your Facebook is covered with pictures of your two single-digit age children, you should address that disparity.

That isn’t to say you can’t have both worlds. Just that your professional image as an author needs to represent the part of you that your audience wants to connect with. It’s a little bit like a banker advertising he has a credit score of 2. Would you trust him? Would you invest your money in what he’s selling?

Take a look out there at authors you admire and aspire to be like. Do searches on them and see what comes up. Their pages are professional and deal with what they’re selling – books. (Or other products, but that happens when you take off, right?)


  1. Shawna M said,

    28 April 2010 at 10:23

    Hmmm…Maybe I need a few more Facebook pages, and possibly a few more Twitter acounts as well…

  2. ransomnoble said,

    28 April 2010 at 10:55

    Don’t go overboard – but it is worth considering.

  3. cherilaser said,

    29 April 2010 at 07:29

    You make some great points well worth the focus of many aspiring authors! Thanks.


  4. 29 April 2010 at 21:12

    You wrote an excellent article! It definitely reflects my journey along the path of promotion, as well. There’s so much to learn. When I decided to become a writer, I had no idea what all I was actually signing on to do. And the social networking is fun but can be a real time-suck. Haven’t figured out the balance there yet.

  5. ransomnoble said,

    29 April 2010 at 21:52

    Definitely be careful with the time-suck aspect. I don’t know anyone who has the answer to that one, except for the people who don’t do it.

    And that doesn’t work, either. Good luck on your road to promotion.

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