At the most basic level, this question is directed to the writer. Who are you going to share your work with? I’m guessing you’re going to share it with the people you know. This probably includes your friends and family, as well as a critique group and online reviewers if you belong to those communities. Some writers don’t.
Others aim for larger audiences. I hesitate to say higher, because if you’re happy with your audience you shouldn’t worry about it. It’s not a higher goal if you’re not attempting to do something bigger.
These larger audiences are often reached through publication. There are several options, including traditional publication, POD, self-publication, and others. What do I mean by others? Blogging is a form of published work. I’d say the blog itself is self-published, but I have an audience. [If you’d like to disagree with that statement, please leave a comment below.]
When you’re reaching for that larger audience, marketing and promotion are required. Word of mouth with friends and family will only get you so far. Social networking might go farther, but you’ll have to be careful not to get sucked into the time wasting activities also associated with them. Repeat: I will not play Facebook games!
One of the hardest parts about writing for young adults is I know so few of them. How are we supposed to spread by word of mouth without knowing our audience? Well, I do know people who know my targets. I have friends with kids the right age. It’s just going to be a constant struggle to stay in the age as I get older. And yes, I have come to terms with the fact that I will continue getting older.
One of the most fun parts about writing for young adults is that the stories are so amazing to tell. I know, that’s just my opinion – but why else would you be here if not to read that? Thanks for being part of my audience.