Often, I attribute these things to research. There’s so much to learn, and so many ways to apply that knowledge. I’m also staying on my writer’s track, though, and part of that means learning about self-publishing, marketing, and sales of books. It’s a lot to figure out all at once.
So since I’ve been working so hard on an outline (I’m not even sure what comes up in your mind for outline, but it’s not the one we learned in school) and I’m learning to convert that into a pitch. I know the basic information, and I can keep rewriting my book while I consider what to add to make that into a pitch for a book people definitely want to read.
Some people are naturally gifted at how to make things sell with their words. Mom was great at that, keeping the truth to the words but making it sounds more employable for the context. (She made a good living as a technical recruiter.) I think often writers like me are so focused on creating our worlds and making that narrative flow that we don’t spend as much time with things like how to sell it others. That weak writing muscle then becomes something we’d rather farm out than practice.
Maybe that’s just me. Except I’m pushing myself to learn. I’m going to tell myself they’re like push-ups; they bring strength to a bunch of different parts through working together and if I practice I’ll learn to nail it.