That’s the name of the site and the podcast by Mur Lafferty. I listened to this podcast in the car yesterday, and I learned a bit about podcasting through the interview with Scott Sigler. The website has more information – a great resource for budding writers.
Scott Sidler was adamant with his last contract about wanting to give away his novel for free. But, wait, we’re authors for a living, don’t we need to make some money? He talks about the younger generation wanting things online, and he gets our feet wet with podcasting, for free, a chapter a week. His point is that although some will wait for the entire novel at that rate (3 or 4 months), others will go out and buy the book that is already available in the bookstores. He’s increased his audience that way.
Made me think about that novel I have coming out. With a Young Adult audience, it’s very likely that could spread the story to places I can’t travel to or otherwise might not reach.
It’s something I think I will look into and discuss with my publisher.
Ransom Noble 
I love “I Should Be Writing” and have been listening to the podcast through Itunes for a long time now. Mur also gave her first published book for free, Playing For Keeps.
It is an interesting idea: giving a book away for free in hopes that it will help sales.
Another good podcast to listen to is Adventures in Sci-Fi Publishing.
The interview for the first episode of season 3 is *drum roll*
Margaret Weis and Tracy Hickman – the writers of Dragonlance.