Sometimes I wonder what exactly to say to someone who decides to self-publish. There are a hundred different reasons to choose any given publisher and there are benefits and drawbacks to each decision.

For self-publishing, the onus of the work rests solely with the author. This includes writing, editing, marketing, selling, and probably a few other things I can’t think of off the top of my head. It sometimes gets a bad rap, too, because anyone can do it.

They dont actually have to do editing, of course. A person could choose to pen fifteen pages of an endless litany of “I will not smash cars” and self-publish it. Not that anyone would buy it or be extremely happy about receiving a copy, but it could be done.

I’d like to meet someone who could market that, though. I bet I could learn a lot! In the meantime, I’m in search of a word that isn’t congratulations (from “an expression of joy in the success or good fortune of another”) and means more of a “good luck on your endeavor.” I’ll reserve the congratulations until it’s a successful venture.

All of us need the luck, no matter what publishing route we take. We work to achieve any published status and we earn our laurels based on factors not always under our control.